Zip
Code 23114
Movers & Shakers
Movers & Shakers is home to America's up-and-coming business
class: a wealthy suburban world of dual-income couples who are highly
educated, typically between the ages of 35 and 54 and often with
children. Given its high percentage of executives and white-collar
professionals, there's a decided business bent to this segment:
Movers & Shakers rank number-one for owning a small business
and having a home office.
Median Household Income: $92,163
Lifestyle Traits
1. Go scuba diving/snorkeling
2. Plan travel on the Internet
3. Read PC Magazine
4. Listen to adult contemp. radio
5. Drive a Porsche
Demographics-
Family Types: Couples
Age Ranges: 35-64
Education Levels: College Grad+
Employment Levels: Professional
Housing Types: Homeowners
Urbanicity: Suburban
Income: Wealthy
Winner's Circle
Among the wealthy suburban lifestyles, Winner's Circle is the youngest,
a collection of mostly 25- to 34-year-old couples with large families
in new-money subdivisions. Surrounding their homes are the signs
of upscale living: recreational parks, golf courses and upscale
malls.
With a median income of nearly $90,000, Winner's Circle residents
are big spenders who like to travel, ski, go out to eat, shop at
clothing boutiques and take in a show.
Median Household Income: $93,449
Lifestyle Traits
1. Go downhill skiing
2. Own a home theatre system
3. Read Parents Magazine
4. Watch The Cartoon Network
5. Drive a Chrysler Town & Country
Demographics-
Family Types: Families
Age Ranges: 25-54
Education Levels: College Grad+
Employment Levels: Professional
Housing Types: Homeowners
Urbanicity: Suburban
Income: Wealthy
Executive Suites
Executive Suites consists of upper-middle-class singles and couples
typically living just beyond the nation's beltways. Filled with
significant numbers of Asian Americans and college graduates -both
groups are represented at more than twice the national averag- this
segment is a haven for white-collar professionals drawn to comfortable
homes and apartments within a manageable commute to downtown jobs,
restaurants and entertainment.
Median Household Income: $70,380
Lifestyle Traits
1. Exercise at health clubs
2. Research Internet real estate
3. Read GQ
4. Watch Will & Grace
5. Drive a BMW 3 Series
Demographics-
Family Types: Singles/Couples
Age Ranges: 25-44
Education Levels: College Grad+
Employment Levels: Professional
Housing Types: Mix
Urbanicity: Suburban
Income: Upper Middle
Blue Blood Estates
Blue Blood Estates is a family portrait of suburban wealth, a place
of million-dollar homes and manicured lawns, high-end cars and exclusive
private clubs. The nation's second-wealthiest lifestyle, it is characterized
by married couples with children, college degrees, a significant
percentage of Asian Americans and six-figure incomes earned by business
executives, managers and professionals.
Median Household Income: $111,324
Lifestyle Traits
1. Took a golf vacation
2. Eat at fast food picked by kids
3. Read Fortune
4. Watch Major league soccer
5. Drive a Acura SUV
Demographics-
Family Types: Families
Age Ranges: 35-64
Education Levels: College Grad+
Employment Levels: Professional
Housing Types: Homeowners
Urbanicity: Suburban
Income: Wealthy
Kids & Cul-de-Sacs
Upscale, suburban, married couples with children -that's the skinny
on Kids & Cul-de-Sacs, an enviable lifestyle of large families
in recently built subdivisions. With a high rate of Hispanic and
Asian Americans, this segment is a refuge for college-educated,
white-collar professionals with administrative jobs and upper-middle-class
incomes. Their nexus of education, affluence and children translates
into large outlays for child-centered products and services.
Median Household Income: $68,738
Lifestyle Traits
1. Buy children's video games
2. Go to Chuck E. Cheese
3. Read Parenting
4. Watch Nickelodeon
5. Drive a Honda Odyssey
Demographics-
Family Types: Families
Age Ranges: 25-54
Education Levels: H.S./College
Employment Levels: Professsional, White-Collar
Housing Types: Homeowners
Urbanicity: Suburban
Income: Upper Middle |
Zip
Code 23113
Big Fish, Small Pond
Older, upper-class, college-educated professionals, the members
of Big Fish, Small Pond are often among the leading citizens of
their small-town communities. These upscale, empty-nesting couples
enjoy the trappings of success, belonging to country clubs, maintaining
large investment portfolios and spending freely on computer technology.
Median Household Income: $70,908
Lifestyle Traits
1. Go cross-country skiing
2. Own a vacation/wknd home
3. Read Southern Living
4. Listen to classical radio
5. Drive a Cadillac de Ville
Demographics-
Family Types:Couples
Age Ranges: 45+
Education Levels: College Grad+
Employment Levels: Professional
Housing Types: Homeowners
Urbanicity: Town
Income: Upscale
God's Country
When city dwellers and suburbanites began moving to the country
in the 1970s, God's Country emerged as the most affluent of the
nation's exurban lifestyles. Today, wealthier communities exist
in the hinterlands, but God's Country remains a haven for upper-income
couples in spacious homes. Typically college-educated Baby Boomers,
these Americans try to maintain a balanced lifestyle between high-power
jobs and laid-back leisure.
Median Household Income: $73,663
Lifestyle Traits
1. Travel to the Caribbean
2. Use Internet to trade stocks
3. Read Airline magazines
4. Listen to Wall St Journal radio
5. Drive a Porsche
Demographics-
Family Types: Couples
Age Ranges: 35-64
Education Levels: College Grad+
Employment Levels: Professional
Housing Types: Homeowners
Urbanicity: Town
Income: Upscale
Country Squires
The wealthiest residents in exurban America live in Country Squires,
an oasis for affluent Baby Boomers who've fled the city for the
charms of small-town living. In their bucolic communities noted
for their recently built homes on sprawling properties, the families
of executives live in six-figure comfort. Country Squires enjoy
country club sports like golf, tennis and swimming as well as
skiing, boating and biking.
Median Household Income: $91,046
Lifestyle Traits
1. Have broadband Internet access
2. Go skiing
3. Read USA Today
4. Watch The Disney Channel
5. Drive a GMC Denali
Demographics-
Family Types: Families
Age Ranges: 35-64
Education Levels: College Grad+
Employment Levels: Professional
Housing Types: Homeowners
Urbanicity: Town
Income: Wealthy
Upper Crust
The nation's most exclusive address, Upper Crust is the wealthiest
lifestyle in America -a haven for empty-nesting couples over 55
years old. No segment has a higher concentration of residents
earning over $200,000 a year or possessing a postgraduate degree.
And none has a more opulent standard of living.
Median HH Income: $105,601
Lifestyle Traits
1. Spend $3,000+ foreign travel
2. Contribute to PBS
3. Read Architectural Digest
4. Watch Wall Street Week
5. Drive a Lexus ES300
Demographics-
Family Types: Couples
Age Ranges: 45+
Education Levels: College Grad+
Employment Levels: Professional
Housing Types: Homeowners
Urbanicity: Suburban
Income: Wealthy
Blue Blood Estates
Blue Blood Estates is a family portrait of suburban wealth, a
place of million-dollar homes and manicured lawns, high-end cars
and exclusive private clubs. The nation's second-wealthiest lifestyle,
it is characterized by married couples with children, college
degrees, a significant percentage of Asian Americans and six-figure
incomes earned by business executives, managers and professionals.
Median Household Income: $111,324
Lifestyle Traits
1. Took a golf vacation
2. Eat at fast food picked by kids
3. Read Fortune
4. Watch Major league soccer
5. Drive a Acura SUV
Demographics-
Family Types: Families
Age Ranges: 35-64
Education Levels: College Grad+
Employment Levels: Professional
Housing Types: Homeowners
Urbanicity: Suburban
Income: Wealthy |
